Real Estate

3 secrets to unlock your home’s value

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I'm Julie!

I'm a sales strategist turned real estate agent and home renovator.  I like my coffee hot, homes modern and cabins rustic. I'm on a mission to make renvoation easier. 

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Design and travel obsessed mama of wild things.

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I love being behind the camera.

You can buy or make your dream home. I can help.

Buying and listing  strategies to get you home. 

Wondering what it takes to get top dollar for your home when you sell? 

Getting more for your home is easy as 1. 2. 3. 

I don’t subscribe to “some people get all the luck.” When it comes to getting the most for your home, don’t leave it to chance. The keys to unlocking more for your home are right below.

Here are the three secrets:

Know what improvements pay off.

Before you go all demo day on your kitchen, think strategically about what improvements pay off and why you’re doing them. It can be tempting to tackle expensive and time consuming projects. It may seem like a brand new chef’s kitchen will payoff. But it really depends on the purpose of your project and what you hope to get out of it. If you’re hoping a reno will get you more for your home, don’t assume you’ll get back what you put in to the project.

Discuss these questions before committing to major house improvements:

  1. Purpose: who are you doing this for and why?
  2. Reasoning: what problem are you trying to solve?
  3. Timeline: when do you plan to sell (or do you?)
  4. Disruption: how much time, hassel and / or sweat equity is worth it to you?
  5. Alternatives: Is there another solution to address this problem?

Modernize with new paint colors. 

Paint breathes fresh air into spaces and makes them feel fresh again. It’s not that you don’t have good taste. I’m sure you do. But this is not about what colors you do or do not like. Painting before you list is about choosing colors that help sell your house and make it feel new, even if you haven’t recently overhauled the entire space.

Paint was the simple solution featured in the before and after photo above. New paint and sconces put a fresh spin on an aging kitchen remodel. The purpose was to refresh the space and get the seller more for their home. A fresh coat of paint and some staging were enough to accomplish this goal.

Help buyers fall in love with home staging. 

Staging is furniture designed to sell your home.  It helps buyers fall in love because it helps them visualize themselves in a home. (People are notoriously bad at visualizations and they have a hard time seeing past what is (or isn’t) in front of them). Staging is SO NOT about how ugly your couch may or may not be.

Why is it important for buyers to fall in love? You only need one buyer, right? Well yes, you can only sell your home to one person, but if you want to get the most for your home, this is why l.o.v.e. is so important.

Buyers that fall in love write offers. 

They are also in it to win it. 

When they are in it to win it, they write competitive offers.

When more than one party falls in love, you get multiple offers.

When you get multiple offers, you get more for your home.

– Julie Bennett | Smith Cove Co.

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© Julie Bennett | 2021 | Smith Cove Co.

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Hi, I'm Julie.
Magnolia local
 & real estate agent.

I'm obsessed with renovation, design and a well appointed hat.  I love connecting my love of photography with helping buyers find their way home. 

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Make a really stellar plan to save money, headaches and rework with my starter guide to renovation.  It's  made for you, the homeowner.  I call it the Renovator's Toolkit. 

julie bennett 

Smith Cove is a small, sheltered body of water and a place in Magnolia. A cove is also an architectural arch.


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