fbpx

Real Estate

Why you should stage your home to sell

I'm Julie!

I'm a sales strategist turned real estate agent and home renovator.  I like my coffee hot, homes modern and cabins rustic. I'm on a mission to make renvoation easier. 

hey neighbor

Get My Free Renovation Guide 

Gimme that

Design and travel obsessed mama of wild things.

TOp categories

I love being behind the camera.

You can buy or make your dream home. I can help.

Buying and listing  strategies to get you home. 

You’ve heard that you should stage your home to sell. But there is more to staging than beautiful furniture. There is strategy and psychology behind why you should stage your home when you sell. Furniture plays an important role in how we navigate and experience a space. How your home looks corresponds to how it feels.

If your home looksThen it feels
DatedOld
Vacant Empty
Crowded or fullSmall
CleanCared for
Light & brightWelcoming
OrganizedRoomy

How your home looks corresponds to how it makes the buyer feel, either positively or negatively.

You want your home to feel inviting, welcoming and homey. Set the stage. It’s value lies in these four factors: visualization, context, design and getting buyers in the door.

Visualization

Staging shows a buyer what a space feels like at its best. It shows a buyer where to go and what to look at. It draws one’s eyes to the most pleasing element of a room. It feels appropriately sized and communicates that homey feeling in person and in photos.

Context

Staging offers buyers and agents visual queues about a room, like how big it is or how tall the ceilings are. When you look through listing photos, the furniture gives you clues about the space.

How much space is there around the beds? Is the room spacious or small? The photo below shows us that a large room with ample space for a king sized bed. Light and shadows show us there are floor to ceiling windows, even though the windows are cropped out of this photograph.

Furniture designed to sell homes

Most buyers have a hard time seeing past the furnishings right in front of them. Their mind can’t take down the dated wallpaper or put up new drapes.

Staging is furniture designed to attract your target market. Imagine for a moment you’re and empty nester downsizing from a four bedroom, two story home in a neighborhood with prized schools. What type of buyer will your home attract? Should you present a product of furniture chosen for 68 year-olds? Of course not! Show buyers a home curated with furniture they can relate to.

Or maybe you’ve outgrown your home and everything feels tight and full. When potential buyers walk in your door, do you want them to feel cramped and crowded? Buyers will feel the way the space is presented to them.

Get buyers in the door

Before any buyer ever walks through your door, they will look at photos of your home. Either on their computer or their phone. You get only a brief moment to attract their attention and turn their scrolling into a tour. Getting lots of views and saves online is great, but it’s unlikely that someone will purchase your home without seeing it in person.

Your home will photograph at its best with staging. It will be more likely to stop the scroll and get buyers in the door. When buyers arrive, the staging will make them feel at home. When they feel at home and can see themselves living there, they will be more likely to write an offer. Better yet, they’ll fall in love and write an even better offer.

Get your free guide "how to set the stage for multiple offers."
You’re guide is on the way! Check your email for details.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

A WOMAN OF MANY HATS RENOVATOR, STRATEGIST
REAL ESTATE AGENT PHOTOGRAPHER & Driver of a little black BEETLE

Hi, I'm Julie.
Magnolia local
 & real estate agent.

I'm obsessed with renovation, design and a well appointed hat.  I love connecting my love of photography with helping buyers find their way home. 

Learn more

buyer's guide

Howeowner guide

Thinking about selling?

This is is your guide to getting the most for your home.   

Download

Download

send it to me, Julie

This is the guide I wish I'd had.

Make a really stellar plan to save money, headaches and rework with my starter guide to renovation.  It's  made for you, the homeowner.  I call it the Renovator's Toolkit. 

julie bennett 

Smith Cove is a small, sheltered body of water and a place in Magnolia. A cove is also an architectural arch.

@SMITHCOVE.CO

© Smith Cove Co.  2021. All rights reserved. | Legal | Design by TONIC